€126K Extra in 120 Days - Through Direct Response Email Marketing
How this supplement brand added €126K in email revenue in 120 days starting from zero infrastructure.
A brand with potential and zero infrastructure.
Pop-up CTR stuck at 4% — industry benchmark is 8%+
Sending only 2 emails per week on average
Only 4 flows, each just 3–4 emails long
Bland copy — no direct response principles
No SMS strategy whatsoever
The numbers don't lie.
Pop-up CTR (Mobile)
Pop-up CTR (Desktop)
New Subscribers / Month
Active Flows
Emails / Week
Three phases. Zero guesswork.
Every engagement follows the same battle-tested process: Analyze, Create, Elevate.
Weeks 0–1
Analyze
Understand the product, market, and customer.
Free Klaviyo account audit for all qualified prospects
Discovered 4% pop-up CTR (industry benchmark: 8%+)
Only 2 emails/week with 4 shallow flows (3–4 emails each)
No direct response principles anywhere in copy
Built a 60-day priority roadmap targeting 2× MRR
Weeks 1–2
Create
Set the foundations and get core content active.
Redesigned pop-up — separate mobile & desktop versions
Mobile CTR: 4% → 11% / Desktop CTR: 1.2% → 9.1%
Email design palette: 5 styles presented, 1 locked in
6 core automated flows built and activated
10–14 campaign calendar, scheduled 3 months in advance
5–6 SMS campaigns per month layered in
Weeks 3+
Elevate
Strenuous testing, ramped up content and strategy.
Weekly A/B tests on pop-ups, flows, and campaigns
Subject lines, copy styles, CTA placement, graphic styles
Offer testing: 15% off vs $5 off vs free gift
Send time optimisation per segment
Grew from 6 active flows to 10
Conversions increased month over month, every month
Core Flow Construction
10 – 14 campaigns per month. Every month.
Consistency is the backbone of email revenue. We scheduled campaigns 3 months in advance across 6 content types, keeping the audience engaged without fatigue.
2 Product Launches (1 launch + 1 reminder each)
3 Value emails (1 text-based, 2 niche-related)
2 Creative promotions (flash sale, free gift with order)
1 Restock on a previous best-seller
1 Review-outlined email
1 Wildcard
€126,000 extra.
120 Days.
We guarantee to make you an extra $30k - $50k in monthly recurring revenue in 60 days or you don't pay.
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