Case Study 02Health & Beauty

$8.3K in 30 Days from Zero - Through Direct Response Email Marketing

How this Beauty brand made $8.3K in 30 days using just email with basic direct response principles.

$8,300Revenue Added
30 DaysTimeframe
Health & BeautyIndustry
KlaviyoPlatform
Before Vs After
Email design 1
01
Email design 2
02
The Challenge

A brand with potential and zero infrastructure.

Email revenue: $0

No segmentation of any kind

Zero automated flows active

No campaigns being sent whatsoever

100% revenue dependence on paid ads and organic

Before vs After

The numbers don't lie.

MetricBeforeAfter

Pop-up CTR (Mobile)

0%
13%

Pop-up CTR (Desktop)

0%
6%

New Subscribers / Month

0
+500

Active Flows

0
5

Email Revenue

$0
$8,300
The A.C.E. Framework

Three phases. Zero guesswork.

Every engagement follows the same battle-tested process: Analyze, Create, Elevate.

01

Weeks 0–1

Analyze

Free Klaviyo audit — zero email activity found whatsoever

Brand was not sending a single email, believed email was dead

100% revenue dependency on paid ads and organic traffic

Built 60-day roadmap targeting $20K–$30K in 60 days

Deep research: brand voice, customer avatars, competitors

02

Weeks 1–2

Create

Pop-up built from scratch: 13% mobile CTR, 6% desktop CTR

500 new email subscribers per month from day one

Email design palette: 5 styles presented → 1 brand-locked style

5 core automated flows deployed immediately

10–14 campaign calendar, 2 months scheduled in advance

03

Weeks 3+

Elevate

10% off vs $$ off offer testing on pop-ups

Weekly A/B tests: subject lines, copy, CTA, design

Buyer objection handling sequences

Social proof blitz campaigns

Promo calendar sync across all marketing channels

Conversions increased month over month, every month

Flow Architecture

Core Flow Construction

Flow 1
Flow 2
Monthly Campaign Calendar

We Sent 10-14 campaigns per month

Campaign Calendar
Final Results

$8,300 extra.
30 Days.

$8,300Revenue Generated
30 DaysTimeframe
13%Mobile Pop-up CTR
6%Desktop Pop-up CTR
+500New Subscribers / Month
5Active Flows Built
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